Two dynamic “advertising agencies”, better known as Against the Grain and Allegro were challenged to develop their company’s corporate identity, as well as an advertising campaign for the vibrant Kalahari Restaurant and Theatre in George. Applications included the development of letterheads and business cards, as well as print advertisements for a billboard, a radio advertisement, Facebook pages and a 90 seconds television advertisement.
After a few months of blood, sweat and tears the final product was presented to a panel of judges and the audience at large. The creativity and originality of the two teams were thoroughly tested. Both excelled in various applications, and were set apart by a very small margin as their final results were announced.
Against the Grain achieved the highest overall score, but the adjudicators unanimously agreed that the values of excellence and diversity were well reflected in the work of both teams.
Photograph: Against the Grain and Allegro represented the two companies in this year’s Advertising Showcase put together by third year Marketing Management students at NMMU George -
The students, with the sponsors who volunteered to judge the presentations are (from left to right) - Jade April, Marnus de Klerk (BTech Marketing student), Ning Bath, representative from Oakhurst Insurance, Maggi Anderson, Arno Bruwer, Liande Barnard, Adele Potgieter (Marketing Lecturer at the NMMU George Campus), Marinda Mayipheli, Zimkhita Notshokovu, Paul Hofmann, Amanda Mandla, Nangamso Mhlambiso, Marlene Nel, Andrew Mariotte (Advertising Lecturer at the NMMU Port Elizabeth Campus) and Marshall Goliath. Kneeling in front is Thamsanqa Douse, the “ceo” of the winning agency, Against the Grain.